The world’s first transgender pro boxer is now the face of iconic boxing brand Everlast
“On Dec. 12, 2018, he became the world’s first transgender boxer to compete in a professional fight — and he came away with a win, to boot.
On Sept. 26 he made history again when iconic boxing brand Everlast named him the face of its company — a position previously held by boxing legends Jack Dempsey, Sugar Ray Robinson and Canelo Álvarez.” Here is how he did it.
I can never imagine this happening in Turkey though. How about the other parts of the world?
Gillette has also been on board with this movement. Check out these ads:
The latter was shared in one of your hypothes.is readings.
wow such powerful videos. Thanks for sharing them. I think GIllete is doing some great social justice work and I hope they continue to challenge gender norms with their commercials.
Yes, we need more support of this sort from other major companies. Can anyone think of a company that can engage in a similar social justice work?
I never thought a Gillette commercial would get me choked up! I think really any company could engage in this kind of work, but if we were to think of targeting a specific demographic (let’s say, younger privileged white men with a closed mind) it would be interesting to see how Alcohol companies should change their M.O. So many companies like Budweiser, Absolut, or Patron gear their liquor commercials towards objectifying women or embodying “manliness”. I don’t know what shape that would take in the form of a commercial, but it’s an interesting thought.
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